WhatsApp for schools, coaching institutes and edtech
Answer admission enquiries while the parent is still interested, book counselling sessions in the chat and follow every application to enrolment.
Why admissions teams move to WhatsApp
Parents and students compare several institutes at once. The one that replies first, with clear answers about fees, batches and timings, usually gets the counselling session. WhatsApp is where those questions arrive, often late in the evening when your counsellors have gone home.
Botmust gives your admissions team one official WhatsApp Business API number shared by every counsellor, an AI agent for routine questions, booking links for counselling sessions and an admissions pipeline in the built-in CRM.
Capture every enquiry from ads and forms
Leads from Facebook and Instagram lead forms arrive in Botmust as contacts tagged with their source, ready for a counsellor to follow up. Botmust doesn’t treat a phone number typed into an ad form as permission to send WhatsApp marketing, so those contacts stay out of campaigns until they write to you or opt in. Click-to-WhatsApp ads start the conversation directly, and Botmust records which ad each chat came from.
Enquiries from your website or another tool can start a flow through a webhook, Zapier or n8n, so every source lands in the same inbox.
Answer fee, batch and syllabus questions at any hour
Upload your prospectus, fee structure and batch timings as documents or a Google Sheet. BotMust AI answers from them, collects the student’s class, course and city, and hands the chat to a counsellor when the parent asks for one or the question needs a person. Update the sheet and the answers change with it.
| Task | How Botmust handles it |
|---|---|
| “What are the fees for Class 11 science?” | BotMust AI answers from your fee document |
| Qualifying a new enquiry | A flow asks for class, course and preferred centre, then tags the contact |
| Booking a counselling session | A booking link shows free slots and shares them across counsellors |
| Tracking admissions | A deal moves from enquiry to counselling, application and enrolled |
| Batch start or holiday notice | A broadcast goes to the opted-in parents of that batch |
Book counselling sessions inside the chat
Send a booking link and let the parent pick a time. Booking links follow each counsellor’s working hours and buffers, use your time zone, and can share sessions across counsellors in turn. Sessions can run on Google Meet, Zoom or Microsoft Teams, or at your centre, and appear in the Botmust calendar.
Follow every application to enrolment
Create a deal for each serious enquiry and move it through stages you name, such as enquiry, counselling done, application submitted and enrolled. Add tasks like “call after the demo class” with due dates, so no family waits for a promised call. Managers see who owns each deal and can open the chat behind it.
Send updates to parents and students
Use broadcasts for batch announcements, exam schedules and holiday notices, with a PDF timetable attached if you need one. Send them to lists of opted-in parents or students. Replies come back to the shared inbox, where the right teacher or coordinator can answer.
Common questions
Can we message students under 18?
Message parents or guardians for younger students. India’s data protection law requires verifiable consent from a parent or guardian before processing a child’s personal data, so collect opt-in from them.
Can several counsellors use one number?
Yes. Every counsellor replies from the same WhatsApp number with their own login, and chats can be assigned to the right person.
Do we need a developer?
No. Connecting WhatsApp, building flows, uploading knowledge for the AI agent and creating booking links are all done in the Botmust screens.
Prepared by the Botmust team on 23 October 2026. See plans and pricing.
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