WhatsApp marketing for ecommerce and D2C brands
Recover carts, confirm cash-on-delivery orders, launch new collections and answer “Is this available in M?” without growing your support team.
Why online stores sell on WhatsApp
Indian shoppers already ask questions on WhatsApp before they buy: sizes, delivery dates, return rules, whether COD is available. A store that answers there quickly turns more of those questions into orders. WhatsApp also reaches customers after they leave your site, which email often fails to do.
Botmust connects your official WhatsApp Business API number to Shopify or WooCommerce and puts campaigns, store automations, an AI agent and a shared team inbox in one workspace.
Bring abandoned carts back
When a shopper leaves checkout, Botmust waits for the delay you choose (5 minutes to 72 hours) and sends an approved reminder with their name, the items, the cart total and a secure link back to checkout. It only does this when the checkout recorded WhatsApp consent for that number, and it skips anyone who opted out. The Cart Recovery page shows which carts came back and the revenue they brought. Details are in our WhatsApp cart recovery guide.
Confirm cash-on-delivery orders before you ship
Refused COD parcels cost shipping both ways. Botmust can message every new order, or only COD orders, with buttons to confirm or cancel. The customer’s choice comes back in the chat, Botmust sends the reply you wrote, and a cancelled order can be cancelled in your store automatically, before it reaches your courier.
Announce launches and sales to people who want them
Send broadcast campaigns with an image, video or PDF lookbook to opted-in customers. Organize them with tags, lists, custom fields and rule-based segments, such as a “kurta buyers” tag or a city field set to Bengaluru, so each message is relevant. Campaigns are unlimited on every plan; you pay Meta’s rate per delivered message, with no Botmust markup.
| Moment | What Botmust does |
|---|---|
| Shopper leaves checkout | Sends a cart reminder after your chosen delay, if they agreed to WhatsApp |
| New COD order | Asks the customer to confirm or cancel with one tap |
| New collection or sale | Broadcasts an approved template to the segment you choose |
| “Do you have this in M?” | BotMust AI answers from your product documents, or hands over to your team |
| Click on an Instagram or Facebook ad | Opens a WhatsApp chat and records which ad it came from |
Answer pre-sale and support questions with AI
Give BotMust AI your size charts, shipping and return policies, and product sheets (documents or Google Sheets). It answers routine questions at any hour and passes the chat to a teammate when a customer asks for a person or the question needs judgement. Instagram and Facebook Messenger messages can arrive in the same inbox, so one team handles every channel.
Turn ad clicks into conversations
Click-to-WhatsApp ads open a chat with your store instead of a landing page. Botmust records the ad each chat came from, so you can see which creatives start conversations, and you can prepare click-to-WhatsApp ad drafts from your connected Meta ad account. Meta doesn’t charge for messages in a chat started from such an ad on a phone for up to 7 days.
Common questions
Does Botmust work with Shopify and WooCommerce?
Yes, both. Connect your store under Integrations; cart recovery and order confirmation work for either platform.
Will COD confirmation stop every refused order?
No tool can promise that. Confirmation catches customers who changed their mind or ordered by mistake, before you pay to ship, and gives your team a chat to resolve doubts.
Can I message every past customer about a sale?
Only those who agreed to receive WhatsApp messages from you. Marketing to people without consent breaks WhatsApp’s Business Messaging Policy and harms your number’s quality rating.
Prepared by the Botmust team on 23 October 2026. Compare plans and pricing, or see how Botmust compares with other tools in our guide to the best WhatsApp marketing software.
Put your next campaign in one workspace
Bring your contacts, campaign drafts, AI agents and team conversations together with BotMust.