WhatsApp for real estate: from enquiry to site visit
Reply to property leads while they are still browsing, send the brochure, book the site visit and see every deal in one pipeline.
Speed wins property leads
A buyer who fills in a form for a 2BHK usually enquires with several builders and brokers the same day. The first one to send the price sheet and offer a site visit usually gets the visit. Most of those buyers would rather chat on WhatsApp than take a cold call.
Botmust puts your sales team on one official WhatsApp Business API number, with an AI agent that answers project questions immediately, booking links for site visits and a deal pipeline in the built-in CRM.
Bring leads from every source into one inbox
Click-to-WhatsApp ads open a chat with your team, and Botmust records which ad each lead came from. Facebook and Instagram lead-form leads arrive as contacts tagged with their source for your team to follow up; Botmust doesn’t send them WhatsApp marketing until they write in or opt in. Leads from your website or other tools can start a flow through a webhook, Zapier or n8n.
Answer project questions at once, at any hour
Give BotMust AI your project details: configurations, carpet areas, price ranges, amenities, possession dates and location. It answers buyers from that information, asks about budget and preferred location, and hands the chat to a salesperson when the buyer is ready to talk. Campaign messages and chats can carry images, videos and PDF brochures or floor plans.
| Step | What happens |
|---|---|
| Buyer taps your ad | A WhatsApp chat opens, tagged with the ad it came from |
| First questions | BotMust AI answers on price range, sizes and possession |
| Qualification | A flow asks budget, configuration and timeline, then tags the lead |
| Site visit | The buyer picks a slot from a booking link, shared across your sales team |
| Negotiation | The deal moves through your stages with its value and owner |
Book site visits without the phone tag
Send a booking link in the chat. Buyers see open slots based on your team’s working hours, with buffers for travel between visits. Booking links can assign visits to salespeople in turn or let the buyer choose a person, and each visit appears in the Botmust calendar.
See every deal and never miss a follow-up
Create a deal for each serious buyer and move it through stages such as enquiry, site visit done, negotiation and booked, with the expected value. Assign chats and deals to salespeople, add follow-up tasks with dates, and let managers open the conversation behind any deal. Connect HubSpot, Salesforce or Zoho if your team already works there.
Announce launches and price updates
Send broadcasts about new launches, open houses or price revisions to opted-in buyers, segmented by budget, location or configuration using tags and custom fields. Replies go straight to the shared inbox.
Common questions
Can my whole sales team use one WhatsApp number?
Yes. Every salesperson replies from the same number with their own login, and you decide who sees which chats with roles and assignment.
Can I import leads from property portals?
Import them as a CSV file, or connect a portal or your own system through webhooks, Zapier or n8n where it supports them. Message portal leads on WhatsApp only with their consent.
Can I send brochures?
Yes. Campaigns and chats can include PDF brochures, floor plans, images and videos.
Prepared by the Botmust team on 23 October 2026. See plans and pricing.
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