Bring abandoned carts back on WhatsApp
Connect your Shopify or WooCommerce store, choose when to remind shoppers, and see which carts came back and how much revenue they brought.
Why recover carts on WhatsApp?
Most shoppers who start a checkout leave without paying. Some got distracted, some had a question about size or delivery, and some wanted to compare prices. A short WhatsApp message reaches them in the app they already use and gives them an easy way to ask that question or return to the cart.
Botmust runs cart recovery on the official WhatsApp Business API, from the same workspace as your campaigns, shared inbox and CRM. When a shopper replies, the chat lands in the team inbox with their cart details, so someone can help them finish the order.
How WhatsApp cart recovery works in Botmust
- Connect your store. Add your Shopify store (your .myshopify.com address) or your WooCommerce site under Integrations. Botmust receives checkout and order events from the store.
- Choose the WhatsApp number and the message. Pick an approved marketing template, or a no-code flow that starts when a checkout is abandoned and can send more than one step.
- Set the delay. Choose how long after the shopper’s last activity the reminder goes out, anywhere from 5 minutes to 72 hours. An hour suits most stores; a longer gap can suit expensive items people think over.
- Switch it on. Botmust checks each abandoned checkout when the delay ends and sends the reminder only if the order still hasn’t been placed.
Write a reminder people want to receive
The reminder is a WhatsApp template, so Meta reviews it before use. Botmust fills its variables for each shopper, such as their first name, the items in the cart, the cart total and the secure link back to checkout. BotMust AI can draft the template for you; check every claim and offer before you submit it.
Hi {{1}}, you left {{2}} in your cart at our store. Your items are still available. Complete your order here: {{3}}. Questions about size or delivery? Just reply to this message.
Keep it short, name what they left, and invite a reply. A discount isn’t required; if you offer one, make sure the code works and the deadline is real.
Confirm cash-on-delivery orders before you ship
Cash-on-delivery orders that customers refuse at the door cost shipping both ways. Botmust can send an order confirmation on WhatsApp for every new order or only for COD orders. The customer taps a button to confirm or cancel, Botmust sends the reply you wrote for each choice, and a cancelled order can be cancelled in your store automatically.
| Message | When it is sent | What the customer can do |
|---|---|---|
| Abandoned cart reminder | After your chosen delay, if no order was placed | Return to checkout or reply with a question |
| Order confirmation | When a new order arrives (all orders or COD only) | Confirm or cancel with one tap |
| Follow-up flows | When a flow you build is triggered by a store event | Answer questions, book, or talk to your team |
See which carts came back
The Cart Recovery page lists every abandoned checkout with the shopper, the store, the cart value and the status of the reminder, including the reason when a message couldn’t be delivered. Botmust counts the reminders sent, the carts recovered after a reminder and the revenue they brought, per currency.
Compare recovered revenue with your WhatsApp message costs and your plan to see the return. Meta charges per delivered marketing template, with rates by country on its pricing page.
Consent and good practice
Send cart reminders only to shoppers who agreed to hear from you on WhatsApp, for example with a checkbox at checkout, and honour opt-outs. Botmust sends a reminder only when the checkout recorded WhatsApp consent for that number, skips anyone who opted out and ignores checkouts older than seven days. One well-timed reminder usually works better than several; people who feel chased block numbers, and that lowers your WhatsApp quality rating.
Read Meta’s Business Messaging Policy and your store’s privacy policy before you start.
Common questions
Does it work with Shopify and WooCommerce?
Yes. Connect either platform under Integrations. Cart recovery and order confirmation are available for both.
Do I need the official WhatsApp Business API?
Yes. Cart reminders use approved templates, which need a WhatsApp Cloud API number. Botmust connects it through Meta’s signup in a few minutes.
Which plan includes cart recovery?
Store integrations are part of every Botmust plan, within the plan’s integration limit. Compare plans to see the limits.
Prepared by the Botmust team on 23 October 2026. Meta’s rules and prices can change; the linked Meta pages are the current source.
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